TOTUM Branding

TOTUM Brand creation and guidelines

Branding creation for TOTUM, the new name for NUS Extra, the only student discount platform approved by the National Union of Students (NUS). Through various workshops we eventually whittled the name down from over 200 possible solutions to 5 potentials and then to the final name - TOTUM. Below is some of the intial work plus some of the current guidelines and creative.

The system was designed to be flexible enough to adapt to its application. It is varied enough through form and colour and reflects the brand’s forward thinking and dynamic personality.

The brand personality = An ethical rebel

Rebellious: Breaking down barriers and disrupting the status quo to give students an edge and help them get ahead.

Ethical: A trusted business that always seeks to do things the right way – sustainable, ethical and with conscious.

Disrupters but never angsty revolutionaries:

Unconventional

Disrupters

Trusted

Colourful & alive

Human

Initial marks and naming